Zero Risk Bias

Zero risk bias is the all-too-human desire to entirely avoid risk whenever possible. Research has shown (not surprisingly) that universally, most humans when offered a viable choice, between a highly risky option, as opposed to a much less risky option, will normally choose the option of least risk. For example, a person has a choice between driving to a destination by way of a shorter, but risky road, or a longer but safer road. Most likely, he will choose the longer but safer route.

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