Universalization is a termed used in social work and by mental health therapists to reassure clients about the “normality” of their feelings regarding their own situation. This technique is used to demonstrate to clients that their feelings and experiences are not unique and are shared by other members of society.

For instance, a young person has finally “come out” about being gay and is feeling isolated and rejected by family and friends. As this is not an uncommon feeling for a person in this situation, it is useful for a professional to help them understand that there are many other people feeling, or have felt, the same way.

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