Social Context

Social Context, also known as milieu is how someone reacts to something depending on their immediate social or physical environment. Social context can influence how someone perceives something. For example, a person who is trying a new food in an unwelcoming or harsh environment might perceive the food as tasting bad and not like it in the future. But if they had been in a fun and relaxing environment when they first tried it they may have perceived the food as tasting good and end up enjoying it.