Selective Adaptation

Selective Adaptation refers to the tendency to give a diminished response when faced with sustained stimuli. For example, bright neon pink highlights on a page of plain black text on white background will surely catch your attention and help you pick out pertinent information. But if you keep seeing pages and pages of mostly bright neon pink highlights, you tend to get used to it, and it eventually loses its ability to catch your attention.

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History of Psychology
History of Psychology