Positive Distinctiveness

Positive distinctiveness is a component of Social Identity Theory and is when a social group is made to appear more positive and valued by using verbal and non-verbal cues. Individuals seek to build and maintain positive distinctiveness for their group. Positive esteem is essential for a group and it is usually attained by a comparison to an outgroup on some dimension ('we are better than they are'). Increased ingroup/outgroup thinking (us vs. them) makes the groups more stratified and increases the positive perception of the group.

A common example can be seen with sports teams. Fans often compare themselves to rivals and use positive distinctiveness to elevate the esteem of their team.

More information on ingroup.

Add flashcard Cite Random