Persuasion

Persuasion refers to various deliberate methods that people use to change other people’s attitudes and thoughts. This is a technique that is widely used in speech-making and advertising as a means of convincing the listener of the correctness or desirability of the ideas or goods involved. In our everyday lives we've all known people that are very good at convincing others to do things for them. This is persuasion in action.

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History of Psychology
History of Psychology