The "mum" effect is the result of the human reluctance to pass along bad news, especially when it will severely impact the recipient. We've all had the experience of passing along news to other people and it is infinitely easier to give people good news than it is to give them bad news.

Alleydog Psychology Trivia Question - Are You Game?


Question: A child demonstrates a specific preference for the sound and smell of its mother. This is an example of:


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