Matching Phenomenon

The Matching Phenomenon or Matching Hypothesis was first proposed by social psychology researcher Elaine Hatfield et. al. in 1966. This hypothesis puts forward the idea that people are attracted to people who are equally socially desirable. This desirability, however, is not limited to physical measures of desirability; some women are attracted to wealth and success rather than physical appearance, while men may be more attracted to youth and physical beauty.