Halo Effect

The Halo Effect is when a general impression of a person influences others' perceptions of their character. People who are rated as more attractive and likable will have more favorable ratings of their overall character, personality traits, and actions. In legal settings a person who is attractive is less likely to be convicted. Those rated as attractive are also rated as more intelligent, trustworthy, and reliable. An example is when a celebrity who is attractive is perceived by the public to be likable and friendly although their true character is ultimately unknown.

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