Evaluative Priming Measure

An evaluative priming measure (or exercise) is a research technique that exposes the "implicit" associations between different concepts by "priming" participants with words or images and having the participants sort the words or images into categories following the priming stimulus. This is an exercise that puts subjects into the proper cognitive mindset for an upcoming skills evaluation.

For instance, while preparing for an exercise that involves grouping like objects, the person administering the exercise might show examples of "which is not a flower?" while showing 3 pictures of flowers and one of a cow. After a few of these easy "warm-up" questions, the real questions may involve more complex comparison such as "which is not an electronic device?" and showing three electronic devices and a typewriter.

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