Deceptive Advertising

Deceptive advertising, also termed as false advertising, is the utilization of confusing, dishonest, or untested information to promote a product or a service via social media, television, print, radio, and other media. Some of its types include omitting information, hidden fees and charges, and angel dusting. For instance, in omitting information, brand X is claiming that it is the “most affordable soap” and features the prices of other brands; however, it excludes the prices of other competitive products with lower prices. Regarding hidden fees and charges, some online goods do not state the shipping charge until the customer has ordered the item. Angel dusting is commonly employed among food products by advertising that something is quite nutritious when in fact, its “healthy ingredients” are significantly less as compared to its “unhealthy ingredients”. For instance, a bottled drink is described as “fortified with vitamins and minerals for better health” but it only has 0.20% vitamin C and 0.10% vitamin A while it is 20% sugar and 15% preservatives.

Add flashcard Cite Random