Cognitive Miser

The term "cognitive miser" was coined by Susan Fiske and Shelley Taylor in 1984 and describes the ability and tendency of the human brain to problem solve in the most simple and straight-forward ways rather than utilizing more sophisticated and effort-intensive ways. By doing this the brain conserves energy. This concept is widely used in social cognition theory and other area of the social sciences.

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History of Psychology
History of Psychology