Charisma describes the collective qualities that are charming, influential, and attractive to other people. Charisma is often described as an inborn or innate quality but certain traits are identified with it that can be adopted such as confidence, friendliness, and positive body language. People who attain influential and powerful positions are often described to have charisma. Research has shown that charisma can be broken down into qualities that foster intelligence, effective communication, and control in both emotional and social realms. Politicians and celebrities are often described as having 'charisma' and influential qualities that seem inborn and natural.