Birds-of-a-Feather Phenomenon

The birds-of-a-feather phenomenon occurs when individuals of similar preferences tend to like each other; hence, “they flock together”. For instance, smokers tend to enjoy each other’s company since they prefer similar locations (smoking area) and feel that they have a common ground (smoking) which further strengthens their social connection. This phenomenon is in contrast with the phrase, “opposites attract each other”.

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