Therapy that seeks to change an unwanted behavior by applying an aversive stimulus each time the behavior occurs. For example, applying an unpleasant tasting substance to the fingernails - if someone bites the nail, it will create a "yuck" response and reduce the chance of biting the fingernails again.

Alleydog Psychology Trivia Question - Are You Game?


Question:  Marketing is the science of choosing target markets through market _____________ and market segmentation.


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