Anaphora, in English grammar and rhetoric, is the repetition of the same phrase, or wordings, at the beginning of separate and successive clauses. Most writers try to avoid this habit by substituting different phrasing to keep their writing interesting and have variation. For instance, in writing about a series of events, a writer might use the terms 'later,' 'eventually,' or 'finally' rather than constantly writing 'then' this happened and the 'then' that happened.

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