A recent study found that 75% of students said they used the Internet first when looking for information. If you want to reach students, this is the place to advertise.
AlleyDog.com is a leading online destination for college students and others interested in psychology. As such, when you advertise with AlleyDog.com, your messages are seen by a highly focused audience of students. No more wasting money...your message is seen by the exact people you are seeing. If you are interested in targeting young men and women attending colleges throughout the country, you have come to the right place.
Plus, we limit the number of ads that may appear on each page so that users are not overwhelmed and increasing the value (and weight) of each ad displayed. Don't wait any longer. Contact AlleyDog.com right away to get your advertising campaign started in just a few days. We are ready to provide you with the personalized service and care needed to ensure your advertising campaign is presented properly.
Advertising Options:
AlleyDog.com offers three distinct advertising options (technical specifications and sizes are provided below):
1) Standard Banner -- The standard banner is the largest banner size we offer and is located on the top and bottom of most pages. You can place a standard banner on any page AlleyDog.com has the standard banners, except the Home Page.
2) Side Bar Banner (tile) -- The side bar banners are located on right side of the Home Page. The differences between the standard and the side bar banners are size and location. These can be either text or graphical.
3) Sponsored Text Link -- The sponsored text link is located above the fold on any page AlleyDog.com allows text links except the Home Page. Text links are similar to banner ads except that they are not graphical images, but rather pure text.
4) Graduate School Search Engine -- Please click here for information about this option.
5) Word of the Day Email Program NEW -- The Word of the Day program is a daily, opt-in, direct email campaign that sends messages directly to students. Email marketing is one of the most powerful and proven methods for reaching audiences. The Word of the Day is delivered right to student inboxes – a place students visit very frequently. Each Word of the Day email contains only two sponsored messages--text messages with links. This means that each ad is highly visible and stands out (your ad won’t be lost amongst a dozen other ads). All of this adds up to significant marketing potential for your school. We offer runs of 3, 5, and 10 days, as well as extended campaigns. If you want to advertise in the Word of the Day emails, please contact us now for pricing. To contact us, send email to: alleydog@alleydog.com
Advertising Programs:
AlleyDog.com offers two types of advertising programs and/or the option to customize an advertising program to meet your needs and budget. All advertising programs are based on monthly campaigns, with a 3-month minimum commitment.
1) Fixed Real Estate (FRE)
With this program, your banner will be displayed 24 hours a day, 7 days a week on the pages you choose. This is the best way to promote brand awareness and increase visibility since you "own" a specific location and are considered the page sponsor. With a Fixed Real Estate Program you can choose either of these two advertising options:
a) Standard Banner -- located in the top header, except for the Home Page
b) Sponsored Text Link -- located above the fold, except for the Home Page
Please contact us at alleydog@alleydog.com for pricing information!
2) Run of Site (ROS)
With this program, your banner will be displayed on numerous pages throughout the site on a rotating basis. There is one advertising option using this program:
a) Standard Banner -- located at the bottom of the page, except for the Home Page
Please contact us at alleydog@alleydog.com for availability and pricing information!
3) Customized Campaigns
Try testing your campaign on different pages to find where you are most successful by rotating the pages on which your banners appear; vary the type of banners you present between top header/standard, side bar; sponsored text link; or create a completely unique advertising campaign. We will work with you to help make your campaign a success.
Please contact us at alleydog@alleydog.com for availability and pricing information!
Advertisement Technical Specifications:
| Pixels: |
1) Standard: 468 (w) x 60 (h)
2) Side Bar Banner: 130 (w: max) x 65 (h: 130 max)
3) Text Link: 80 character maximum.
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| Maximum file size: |
10K - any GIF file (except in text link: no images allowed). |
| HTML (including all images and HTML, maximum 3 images): |
1) File format may be any GIF file or HTML.
2) No more than 3 graphic files within a single ad; all files together must not exceed 10k.
3) Alt-Text tag line may not exceed 45 spaces. |
| Animation: |
Animation looping is limited to 3 loops. |
| Forms: |
No forms please. |
| Image maps: |
Client side image maps only please. |
| Coding: |
No Java, Javascript, Shockwave or compiled source code please. |
| Closing date: |
5 business days prior to posting date |
| Other notes: |
1) HTML banners must be served by AlleyDog.com; no remotely served ads.
2) Any tables used within the ad must be limited to our ad dimensions.
3) AlleyDog.com must receive all source code for quality control (no compiled source code will be accepted).
4) HTML banners will require a minimum 5-day lead time. |
Submitting Your Banner/Text Link:
| Please email your banner/text to: |
alleydog@alleydog.com |
| If you have further questions about our specs please email: |
alleydog@alleydog.com and specify "specs" in the subject field of your email. |
| Please include the following information: |
1) URL link.
2) Alt-Text tag line.
3) Live dates.
4) For changes to existing orders please include description of all changes (Keywords, Net Directory Pages etc..)
5) Your company name (if applicable), contact information (email, phone, fax), name of product, insertion order number etc. |
| Closing date: |
Materials must be received by noon in order to be posted 5 business days after materials are received; for example, materials received by 12pm on Monday will be posted by next Monday morning (we do try to post banners in less than 5 days) |
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