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Transference is a phenomenon where patients undergoing clinical therapy begin to transfer their feelings of a particular person in their lives to the therapist. For example, the patient may begin to feel the same feelings towards his or her therapist as the patient does for his or her lover. These types of feelings may be positive or negative. The therapist must be aware of this phenomenon and may even be able to use it to help the patient. For example, role playing with the patient.