Member Login Forgot Password? Reset >>
Not a member yet? Signup for full access >>

Psychology Glossary

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Follow AlleyDog


Self-Serving Bias



Self-Serving Bias:

+ add to my flashcards cite this term

Self-serving bias refers to people's tendency to attribute positive outcomes to personal factors, but attribute negative outcomes to external factors. In other words, "If it's a success, it's because of me. If it's a failure, it's because of someone or something else."

For example, if I met my sales target, it's because I'm a great salesperson. But if I did not meet my sales target, it's because the economy is bad.