Member Login Forgot Password? Reset >>
Not a member yet? Signup for full access >>

Psychology Glossary

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Follow AlleyDog


Normative Social Influence



Normative Social Influence:

+ add to my flashcards cite this term

Sometimes people behave in ways just to gain approval from others, even if they don't necessarily believe in what they are doing. This is normative social influence -- influence resulting in the desire to gain approval or avoid disapproval. For example, if you go to a play, many times you will applaud when others do even if you didn't really like the play that much. You do this to avoid the diapproval of the other people.