Misattribution: First, let's define attribution, which is the process by which people use information to make inferences about the causes of behavior or events. Simply put, this is how we go about inferring behavior (our own and those of others). Thus, misattribution is attributing an event to something with which it really has no connection or association. It's making an incorrect attribution. There are also more specific misattributions, such as Misattribution of Arousal and Misattribution of Memory.