Sensory Memory
Why Sensory Memory?
Types of Sensory Memory
Iconic Memory
Sperling (1960)
Hypothesis: mental picture of display disappeared / faded by the time you were able to respond
Design: whole report (report all items)
partial report (Ss heard high, med. or low tone; they reported corresponding top, middle, or bottom row of display)
Results: whole report = 4.5 items
partial report = 9 items
(accuracy rate X # letters in display)
(100% X 9 items = 9 items)
in partial report, with longer delays between stimulus presentation and sounding of the tone to report, accuracy decreased to 4.5 items (whole report levels) Fig. 4.1
Conclusion: icon fades after 1/2 second
provides a framework for info-processing - info is held for a brief amount of time before that info is processed further (stages of processing - Atkinson-Shiffrin)
Echoic Memory
Darwin, Turvey, Crowder (1972)
Short-Term Memory
Theoretical Aspects:
Chad, Sweden, Greece, Cuba, Malta --> 4.2 items recalled
Indonesia, Somalia, Afghanistan, Argentina, Venezuela --> 2.8
Two Types of Chunking
1 4 9 1 6 2 5 3 6 4 9 6 4 8 1
1491 625 3649 6481
1 4 9 16 25 36 49 64 81
Proactive Inhibition (Interference)
Release from PI